MUSIC Anthem

Apple Music launched a new campagin at the end of September 2017. It showcases the logo morphing into different identities that reflect artists, albums, playlists and genres.

Client: Apple

Studio: Media Arts Lab

Platform: Commercial, OOH

Release: 2017

Our Role

We worked with the brand to form a concept and execute in a new and exciting way. Reflecting the diversity within the app and music, the campaign is full of life. 

We concepted different notes in-house and then worked with BUCK to finalize and animate all of the notes in the campaign.

MAL Dooh Big Kahuna
AppleMusic5

Select Artists

artist-drake

Drake

artist-kendrick

Kendrick Lamar

artist-sia

Sia

artist-bobDylan

Bob Dylan

artist-demi lavato

Demi Lovato

artist-eminem

Eminem

Select Albums

album-lorde

Lorde – Melodrama

album-halsey

Halsey – Hopeless Fountain Kingdom

album-flume

Flume – Skin

album-kesha

Kesha – Rainbow

album-metallica

Metallica – Master of Puppets

album-arcadeFire

Arcade Fire – Everything Now

Original Content

oc-karaoke

Carpool Karaoke

OC-sabrina

Up Next

OC-record

Zane Lowe's World Playlist

Playlists and Radio

playlist-mood

Mood

playlist-french

The A-List: French Pop

playlist-dance

The A-List: Dance

radio-dance

Dance Radio

radio-beats

Beats 1 Radio

radio-new wave

New Wave Radio

One good thing about music, when it hits you, you feel no pain.
Bob Marley

2020