MUSIC

Apple Music launched a new campaign at the end of September 2017.  It showcases the logo morphing into different identities that reflect artists, albums, playlists, and genres.

Client: Apple
Studio: Media Arts Lab
Platform: Commercial, OOH
Release: 2017

Our Role

We worked with the brand to form a concept and execute in a new and exciting way. Reflecting the diversity within the app and music, the campaign is full of life. 

We concepted different notes in-house and then worked with BUCK to finalize and animate all of the notes in the campaign.

Select Artists

Drake

Kendrick Lamar

Sia

Bob Dylan

Demi Lovato

Eminem

Select Albums

Lorde – Melodrama

Halsey – Hopeless Fountain Kingdom

Flume – Skin

Kesha – Rainbow

Metallica – Master of Puppets

Arcade Fire – Everything Now

Original Content

Carpool Karaoke

Up Next

Zane Lowe's World Playlist

Playlists and Radio

Mood

The A-List: French Pop

The A-List: Dance

Dance Radio

Beats 1 Radio

New Wave Radio

"One good thing about music, when it hits you, you feel no pain."

Bob Marley

2020