MUSIC
Apple Music launched a new campaign at the end of September 2017. It showcases the logo morphing into different identities that reflect artists, albums, playlists, and genres.
Client: Apple
Studio: Media Arts Lab
Platform: Commercial, OOH
Release: 2017
Our Role
We worked with the brand to form a concept and execute in a new and exciting way. Reflecting the diversity within the app and music, the campaign is full of life.
We concepted different notes in-house and then worked with BUCK to finalize and animate all of the notes in the campaign.
Select Artists
Drake
Kendrick Lamar
Sia
Bob Dylan
Demi Lovato
Eminem
Select Albums
Lorde – Melodrama
Halsey – Hopeless Fountain Kingdom
Flume – Skin
Kesha – Rainbow
Metallica – Master of Puppets
Arcade Fire – Everything Now
Original Content
Carpool Karaoke
Up Next
Zane Lowe's World Playlist
Playlists and Radio
Mood
The A-List: French Pop
The A-List: Dance
Dance Radio
Beats 1 Radio
New Wave Radio
"One good thing about music, when it hits you, you feel no pain."
Bob Marley
2020