iPhone 7 RED

iPhone 7 (PRODUCT)RED was a surprise release in March. The product reflects the partnership with (RED) and supports HIV/AIDS programs. To accompany the billboard advertisements, a commercial was released and aired in China.

Client: Apple
Studio: Media Arts Lab
Platform: Commercial End-cards
Release: 2017

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"I don’t care about being right. I care about success and doing the right thing."

Steve Jobs

2020