Apple Music Anthem

Apple Music launched a campaign featuring a new visual language. It showcases the music note morphing into different identities that reflect artists, albums, playlists and original content.

Client:                Apple

Agency:             Media Arts Lab

Platform:          Commercial, Campaign 

Year:                  2017

Our Role
Our team worked to create a visual language around the Apple Music note. Turning this note into iconic music references to allow the viewer to connect with his or her favorite music. We worked with BUCK to bring these visuals to life through 3D renders and animations.

Concept
This campaign allows a new take on the music note that brings it to life. Whether it is an artist, album, playlist or original content being featured, the music note takes on the individual personalities. This allows for an eclectic range of notes living with different characteristics that add to this highly visual language.

One good thing about music, when it hits you, you feel no pain.
Bob Marley