iPhone 7 (PRODUCT)RED was a surprise release in March. The product reflects the partnership with (RED) and supports HIV/AIDS programs. To accompany the billboard advertisements, a commercial was released and aired in China.

Client:                Apple

Agency:             Media Arts Lab

Platform:          Commercial  

Year:                  2017

Our Role
Our team focused on the design solution for the end frames of the commercial. We wanted to reflect the tone of the video as well as the product itself.

Great things in business are never done by one person. They’re done by a team of people.
Steve Jobs