On September 12, 2017 Apple held its first keynote at the Steve Jobs Theater. The event started with a tribute and voiceover from Steve Jobs himself. Those in attendence received a small book reflecting those words.
We were in charge of selecting assets and building out the typography throughout the book. Lee Clow worked with us in finalizing all of the pages to make sure that it reflected the brand and honored the late and great Steve Jobs.
That's what is going to keep Apple, Apple. It is going to keep us, us.